Brandy is now an important source of generating the value of the company and increase their potential is an essential tool for building competitive advantage of companies. However, what is the process of verifying how much the brand is worth?
Sometimes it associated negatively - this is the entrepreneur begins to use the services of an external supplier, eliminating existing jobs.
Communication's image small business is possible even on a limited budget. In addition to advertising and public relations tools - micro and macro enterprises have to choose cheaper, but equally effective forms of marketing - such gifts.
More and more companies see the benefits of registration of trade marks. They gain legal security, valuable assets and important marketing tool.
What inspired the Lord to begin research on development paths leading investors and trader'ow to success in the stock market?